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Custom flexible packaging is an opportunity to impress consumers. With the right manufacturer, you can craft the perfect packaging for your product. As you begin the design process, consider the following features for future containers.
Vapor barriers are crucial for packaging, especially if you produce perishable goods:
• Food
• Supplements
• Makeup
Keeping oxygen out keeps products fresh and decreases the likelihood of contamination. Opaque barriers also keep out light, which can also extend a product's shelf life. Ultraviolet radiation breaks down chemicals, making perishable goods degrade more quickly, which customers are sure to notice.
High vapor barriers also keep strong scents safely inside your packaging. Some things, such as beef jerky, taste amazing but have intense smells. Customers don't appreciate food that makes their pantry smell like a barbecue. Fortunately, vapor barriers keep those odors locked away.
Finally, vapor barriers keep moisture out. Moist environments can lead to mold and mildew, which may spread if not addressed immediately. Opening a snack only to find mold is disappointing at best and traumatizing at worst, so protect your perishable goods from humidity.
Resealable packaging is incredibly convenient. First, consumers don't have to find another container to store perishable goods. Second, it allows them to throw a half-eaten bag of snacks into a purse or bag without a thought. Hikers, campers and other outdoor enthusiasts who need something easy to eat particularly appreciate resealable containers.
Child-resistant closures are another essential feature. Vitamins and supplements can look like candy to kids, but they're dangerous when consumed in vast quantities. As a result, it's crucial to design child-resistant closures for supplement packaging. Parents may even look for these types of packaging if they have young children and skip products that don't provide it.
Stand up pouch packaging is incredibly diverse; in addition to standing on its own, this type of container can hang from a hook or rest in a backpack. It's also relatively easy to hold with one hand, allowing consumers to snack on the go.
The more diverse your packaging design, the more ways a grocery store can display it. For instance, hang holes allow your products to hang on racks instead of shelves, making the goods stand out more. Many stores hang pouches near the checkout, prompting people to purchase them on a whim.
Tear notches are another excellent way to encourage spontaneous purchase, as they make opening the pouches easy. Customers don't have to wait until they can find scissors to open their bag of goodies, making these containers appealing to anyone looking for a quick snack.
Another design feature that can tempt hungry shoppers is a transparent window. Displaying your trail mix, candy or pretzels shows consumers exactly what they're getting, making the product more appealing and boosting brand trust.
Finding the right packaging material is easier than ever. Skilled manufacturers can explain the benefits of film packaging, flexible packaging and other options, ensuring you make the best decision for your product. Customization makes your brand stand out even further, making it a solid business decision for companies old and new.
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